The Future Begins Now
With the help of AI, we can now solve problems that just a few years ago would have required huge budgets or large teams. Innovation and the rethinking of established rules allow smaller players to make a significant impact on the market — whether in the United Arab Emirates or anywhere else.
Technological advancement doesn’t just revolutionize the shopping experience; it also opens new opportunities for all participants in commerce. Are you ready for what’s coming?
Too Many Choices, Too Little Time
Have you ever just wanted to buy a phone, only to get lost in the overwhelming number of options? Which model is the best? Where can you get it at the lowest price? On the internet, everyone is competing for your attention: manufacturers, retailers, and of course the marketplaces themselves — which are popular because they simplify decision-making.
A well-constructed marketplace is clear, easy to search, and provides the kind of information that helps you make quick and smart decisions — without browsing dozens of websites. But how does this seemingly simple system work behind the scenes?
Data Is the New Gold — But Not Everything That Shines Is Gold
The secret of a successful marketplace lies in data processing. How can we ensure that sellers’ data is accurate, consistent, and easy to search? This is far from trivial.
- Data collection: Ideally, sellers send structured, clean data. In reality, we often receive incomplete, inaccurate, or entirely inconsistent formats.
- Categorization: Every marketplace organizes products according to its own logic. For example, a running shoe might appear under “Sports Equipment” in one store but under “Women’s Fashion” in another. We need to build a system that unifies these differing structures so customers can easily navigate them.
How Do We Tell Products Apart?
Would you have thought that even product identification can be complicated? In an ideal world, every product would have a unique identifier (such as an EAN code), but in reality these are often missing or incorrect. If identifiers don’t help, product names might — but what if a retailer uses fantasy names, or another store labels the same product very differently?
That’s why we’ve developed algorithms capable of identifying and matching identical products with human-level accuracy, minimizing the need for manual intervention.
What About Product Descriptions?
Even if we manage to collect and organize the data, customers still expect visual and textual product information. What happens if a product has no description? In the past, everything had to be filled out manually — a slow, expensive, and error-prone process. In contrast, we generate these descriptions with artificial intelligence to make the process faster and more efficient.
The Result: Better Decisions, Happier Customers
The system we’ve developed uses the power of artificial intelligence to:
- reduce human error,
- process data faster and more accurately,
- and scale efficiently.
For customers, this means:
- fewer irrelevant results,
- the ability to search based on more attributes,
- and truly accurate price comparison features.